Less manual work
Automate repetitive, document-heavy and coordination-heavy processes.
AI · Paid Media · SEO · Ecommerce · Web
Smarter systems.
Stronger growth.
BAGAI connects AI, paid media, SEO, unified reporting, ecommerce and web technology to simplify operations, generate better-quality demand and create stronger digital growth.
AI & Automation
SEO & Organic GrowthGoogle Ads · Meta · TikTok
Unified Dashboards
WordPress & Web
Shopify · WooCommerce · BigCommerce
BAGAI
Strategy → Systems → GrowthPractical digital solutions built around your business
One connected approachAI, paid media, search, ecommerce and web working together
The BAGAI approachBuild the right foundation. Automate the friction. Grow what works.
Stronger visibility
Improve how the business is found across search and digital channels.
Better conversion
Create clearer journeys from first visit to enquiry, lead or purchase.
Connected decisions
Bring systems, data and workflows together so teams can act faster.
Commercial thinking. Technical execution.
Strategy only matters when it turns into something measurable, usable and scalable.
About BAGAI
One partner across growth, technology and execution.
BAGAI sits at the intersection of AI, SEO, websites, ecommerce, automation and digital strategy. The recommendation is shaped around the business problem—not restricted by a single platform, tool or channel.
Whether the priority is search visibility, a faster ecommerce experience, an AI-enabled workflow, a stronger website or better-connected systems, the focus stays on practical implementation and long-term value.
✓Strategy connected to commercial outcomes
✓Hands-on technical implementation
✓Clear priorities instead of unnecessary complexity
✓Systems designed for ongoing improvement
Services
High-impact digital work, built around the problem.
Start with one priority or connect several workstreams into a single growth and technology roadmap.
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01 / AI & AUTOMATION
AI systems that remove friction.
AI assistants and chatbots, lead qualification, workflow automation, document intelligence, internal tools and practical AI integration.
Explore AI & automation →
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02 / SEO & SEARCH INTELLIGENCE
Search visibility backed by deeper data.
Technical SEO, Search Console analysis, Screaming Frog crawls, Semrush research, content architecture and organic growth.
Explore SEO consulting →↗
03 / PAID MEDIA & ANALYTICS
Acquisition measured beyond the lead.
Google Ads, Meta and TikTok strategy, tracking, funnel analysis, lead quality, SQL measurement, creative testing and ongoing optimisation.
Explore paid media →
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04 / WEB & ECOMMERCE
Digital experiences built to perform.
WordPress, WooCommerce, Shopify, BigCommerce, landing pages, integrations and conversion-focused builds.
Explore web & growth →What I do
Connect the strategy to the system.
The strongest digital opportunities usually sit between marketing, technology, data and operations. I help connect those pieces instead of treating them as separate projects.
✦Engagements can range from focused strategy and audits through to full implementation and ongoing optimisation.
01
AI Strategy, Assistants & Automation
↗02
SEO & Search Intelligence
↗03
Web & Ecommerce Builds
↗04
Google Ads, Meta & TikTok
↗05
Funnels, Analytics & CRO
↗06
Integrations & Business Systems
↗07
Unified Dashboards & Reporting
↗08
Digital Strategy & Roadmaps
↗Performance marketing + search intelligence
From ad spend to sales-qualified outcomes.
Campaigns are managed as a connected growth system: traffic quality, tracking, landing experience, lead qualification, CRM stages, sales outcomes and revenue—not just platform-reported cost per lead.
LEAD-TO-REVENUE MEASUREMENT
See where the funnel actually makes—or loses—money.
For lead-generation businesses, MQL means Marketing Qualified Lead and SQL means Sales Qualified Lead. The reporting model can follow the customer from initial demand through to qualified pipeline and closed revenue.
01DemandCPM · reach · video engagement
02VisitCTR · CPC · landing-page view
03LeadCVR · CPL · calls · forms
04MQLLead quality · qualification rate
05SQLCost / SQL · lead → SQL rate
06SaleCAC · close rate · sales cycle
07RevenueROAS · MER · LTV:CAC
GOOGLE ADS
Capture intent, control waste and optimise toward real business value.
Search, Performance Max, Demand Gen and Shopping can be structured around the customer journey, conversion quality and the economics of the business—not simply click volume.
CPLCost / SQLLead → SQL %CACROASRevenue
Campaign architecture
- Search campaigns segmented by intent, service, geography, brand and non-brand demand.
- Keyword, match-type, negative-keyword and search-term governance to control wasted spend.
- Performance Max structure, asset groups, audience signals, feed quality and channel interaction.
- Demand Gen / YouTube / visual acquisition where the business needs demand creation as well as demand capture.
- Shopping and Merchant Center feed optimisation for ecommerce, including product segmentation and margin-aware priorities.
- Landing-page alignment, offer/message testing, call tracking and conversion-path review.
Deep analysis & optimisation
- GA4 + Google Tag Manager conversion design, Enhanced Conversions and offline/CRM conversion imports where appropriate.
- Lead → MQL → SQL → sale analysis so bidding can be informed by quality, not every form submission equally.
- Cost per qualified lead, cost per SQL, close rate, CAC, revenue, ROAS and profit-aware decision making.
- Budget pacing, Smart Bidding diagnostics, geo/device/day-part performance and impression-share analysis.
- Ad-copy, asset, landing-page and experiment analysis with clear hypotheses rather than random changes.
- Search-term intelligence shared back into SEO, content and sales messaging.
META ADS
Use manual control and Advantage+ automation where each is strongest.
Facebook and Instagram campaigns can combine disciplined manual testing with Meta's Advantage+ automation, while keeping creative, signal quality and downstream sales outcomes visible.
CPMCTRCPLQualified lead %Cost / SQLCAC
Campaign & audience strategy
- Manual prospecting and retargeting structures when tighter audience, offer or funnel control is required.
- Advantage+ automation for sales/leads where the account has enough reliable conversion signal and creative depth.
- Advantage+ placements and creative enhancements assessed against brand control and actual performance.
- Website conversion vs instant-form lead generation, with qualification questions and follow-up flow designed around lead quality.
- First-party audiences, exclusions, remarketing windows and broader prospecting tests without over-fragmenting delivery.
- Offer, audience and landing-page coordination across prospecting, consideration and retargeting stages.
Creative & measurement
- Creative testing matrix across hooks, angles, offers, formats, creators/UGC-style assets, statics, carousels and Reels.
- Creative-fatigue, frequency, CPM, CTR, landing-page conversion and lead-quality analysis—not CTR in isolation.
- Meta Pixel + Conversions API signal design, event prioritisation and conversion-quality checks.
- Platform attribution reconciled against GA4, CRM, call tracking and closed sales where data is available.
- MQL/SQL tagging to identify campaigns and creatives that create usable pipeline, not just cheap leads.
- Budget reallocation based on marginal performance, qualified pipeline and creative capacity.
TIKTOK ADS
Creative-native acquisition with manual, Smart+ and search control.
TikTok can be used as more than an awareness channel. Manual and Smart+ setups, Search campaigns, Spark Ads and conversion tracking can be aligned to lead generation or ecommerce outcomes.
Hook rateCTRLPVCPLCost / SQLROAS
Campaign design
- Manual, partially automated or Smart+ campaign approaches selected around control, data volume and objective.
- Traffic, lead-generation and sales structures with the optimisation event matched to the maturity of the account.
- TikTok Search campaigns for intent-led discovery where relevant keywords and services have search demand.
- Spark Ads and native-feeling creative that can preserve social proof while being measured as paid acquisition.
- Prospecting and remarketing design without creating tiny audiences that restrict delivery.
- Landing-page and mobile experience review for the transition from fast-scrolling content to action.
Creative & signal analysis
- Creative velocity plan covering first-frame hook, problem/solution, proof, offer, CTA and multiple edit lengths.
- View-through, click-through and post-click behaviour reviewed together to separate attention from commercial intent.
- TikTok Pixel / Events API event architecture where appropriate, plus GA4 and CRM outcome comparison.
- Creative fatigue and winner iteration based on spend, hook/hold behaviour, CTR, conversion rate and qualified outcomes.
- Lead quality, SQL rate, CAC and revenue analysis for service businesses—not just in-platform cost per lead.
- Cross-channel learning shared with Meta, Google and organic content rather than treating TikTok as an isolated channel.
SEARCH INTELLIGENCE
Search Console, Screaming Frog and Semrush turned into decisions.
SEO work connects technical crawl data, Google Search Console demand signals, competitor intelligence and content architecture to prioritise what is most likely to improve discoverability and conversion.
ClicksImpressionsCTRIndexationKeyword shareConversions
Google Search Console + Screaming Frog
- Query, page, device and country analysis; branded vs non-branded demand; CTR opportunities and content decay.
- Indexation and crawl diagnostics to identify pages Google cannot discover, render, index or understand cleanly.
- Full Screaming Frog crawls covering status codes, redirects, canonicals, metadata, headings, duplicates and internal linking.
- JavaScript rendering, structured-data review, orphan-page discovery, sitemap checks and crawl-depth analysis where needed.
- Internal-link architecture designed around topical authority, commercial pages and crawl efficiency.
- Paid-search query data used to identify high-converting organic search opportunities.
Semrush + competitive analysis
- Keyword portfolio, ranking distribution and competitor-gap analysis to find realistic growth opportunities.
- Content cluster and landing-page mapping based on intent—not publishing volume for its own sake.
- Technical Site Audit signals reviewed alongside crawl data so priorities are validated instead of blindly following tool scores.
- Backlink and authority review, toxic-pattern checks and competitor link discovery where relevant.
- Local search and Google Business Profile opportunities for small businesses serving defined locations.
- Reporting that links visibility to leads, SQLs and revenue where conversion data is available.
Small business growth
Senior-level depth without enterprise complexity.
For smaller businesses, the goal is a leaner system: track what matters, focus spend where intent is strongest and build a marketing engine that can actually be operated month to month.
Lead generation
Google Search, Meta lead/website campaigns and TikTok where the audience fits—supported by landing pages, call/form tracking and CRM stage mapping.
Local visibility
Local SEO, Google Business Profile, service-area content, location targeting, call-focused campaigns and search-query analysis.
Ecommerce growth
Shopping/PMax, Meta and TikTok sales campaigns, product-feed quality, remarketing, conversion rate, AOV and revenue efficiency.
Decision-ready reporting
A reporting view that connects spend to leads, MQLs, SQLs, sales and revenue—with clear actions instead of a dashboard full of vanity metrics.
Custom dashboards + unified reporting
One view of what is actually driving growth.
Bring paid media, search, website, ecommerce and CRM data into a single decision layer. Dashboards can be built for owners, marketing teams or sales teams, with the metrics that matter to each role.
Cross-channel viewGoogle Ads, Meta, TikTok, GA4 and Search Console in one reporting layer.
Lead qualityTrack Lead to MQL to SQL to sale instead of treating every conversion equally.
SEO intelligenceBlend Search Console, Screaming Frog and Semrush signals into prioritised actions.
Commercial reportingConnect acquisition to revenue, CAC, ROAS, MER and pipeline where source data is available.
Media spend$18.4k+8.2% vs prior
Revenue$86.2k+21.6%
Blended ROAS4.68x+0.42x
Leads32642% qualified
SQLs84$219 cost / SQL
Sales3136.9% SQL close
Revenue and acquisition trend
6 month viewRevenue contribution
By channelGoogle
49%
Meta
33%
TikTok
18%
Google AdsMetaTikTokGA4CRMShopify / Woo
Total spend$18.4k3 channels
Leads326$56 CPL
MQLs17453.4% of leads
SQLs8425.8% of leads
Sales31$594 CAC
Revenue$86.2k4.68x ROAS
| Channel | Spend | Leads | SQL | Cost / SQL | Revenue | ROAS |
|---|---|---|---|---|---|---|
| Google Ads | $9,200 | 148 | 46 | $200 | $41,800 | 4.54x |
| Meta | $6,400 | 132 | 28 | $229 | $28,700 | 4.48x |
| TikTok | $2,800 | 46 | 10 | $280 | $15,700 | 5.61x |
CampaignAd set / ad groupCreativeLanding pageMQL / SQLRevenueAttribution
Organic clicks6,842+17.9%
Impressions221k+24.1%
CTR3.1%+0.3 pts
Avg position11.41.8 better
Tech health92 / 100
Priority URLs18action queue
Search opportunities
GSC + SemrushCommercial service pagesPositions 4-12 with conversion intent
HighCTR improvement clusterHigh impressions, below-site CTR
27 URLsContent decayPages declining over 90 days
9 URLsPaid-to-organic gapProfitable paid queries with weak SEO coverage
34 termsTechnical crawl health
Screaming Frog92
Indexation, canonicals, redirects, metadata, internal links, structured data and crawl depth.
Search ConsoleScreaming FrogSemrush
Visits12.5kall sources
Leads3262.61% CVR
MQLs17453.4%
SQLs8448.3% of MQL
Sales3136.9% close
Revenue$86.2k$2.78k / sale
Lead-to-revenue funnel
CRM connected12,480Visits
326Leads
174MQL
84SQL
31Sales
$86.2kRevenue
Lead sourceCampaignLead scoreSales ownerStage velocityClose rateRevenue
This reporting view is illustrative and does not represent client results. Live dashboards are built around the business's actual channels, CRM structure, data quality and decision needs.
Bring sources together.
Connect ad platforms, analytics, search, ecommerce, call tracking and CRM data where access is available.
Report the right metrics.
Separate vanity metrics from commercial KPIs such as SQL rate, CAC, revenue, margin and organic opportunity.
Turn reporting into decisions.
Use exception flags, trend views and action queues so the dashboard changes what the business does next.
Selected work
Projects where strategy and execution meet.
Representative work across AI platforms, ecommerce intelligence, SEO systems and conversion-focused websites.
Why work with me
Senior thinking without layers of hand-off.
You get one connected view across strategy, marketing, technology and implementation—with the work staying close to the business objective.
AI-firstPractical automation where it genuinely improves the workflow
SEO-ledDiscoverability considered before content and development decisions are locked in
Platform-flexibleRecommendations shaped around the business, not a preferred vendor
Outcome-focusedEvery build is tied to a clearer commercial or operational objective
Process
Clear enough to move fast. Structured enough to get it right.
01
Discover
Clarify the objective, audience, constraints, existing systems and the real problem behind the brief.
02
Prioritise
Identify the highest-value opportunities, technical approach, roadmap and what does not need to be built yet.
03
Build
Design and implement the website, automation, growth system or integration with feedback built into the process.
04
Improve
Measure performance, refine the system and identify the next practical improvement using real usage data.
Cross-functional expertise
Expertise
A digital skill set built for connected problems.
Useful when the opportunity does not fit neatly inside one discipline—which is often where the most valuable work sits.
AI strategy, assistants, chatbots & automationSTRATEGY + BUILD
Google Ads, Meta & TikTok performance marketingPAID ACQUISITION
Funnels, attribution & SQL / revenue analysisMEASUREMENT
Custom dashboards & unified reportingDATA + BI
Technical SEO & search intelligenceORGANIC GROWTH
WordPress, WooCommerce, Shopify & BigCommerceWEB + ECOMMERCE
APIs, CRM integrations & workflow systemsOPERATIONS
Google AdsMeta AdsTikTok AdsGA4Google Tag ManagerSearch ConsoleScreaming FrogSemrushLooker StudioCustom DashboardsWordPressWooCommerceShopifyBigCommerceAPIsAutomation
The BAGAI method
Build. Automate. Grow. Repeat.
The aim is not to add more tools, more meetings or more complexity. BAGAI focuses on useful systems that make the business easier to operate, easier to find and easier to buy from.
Build with purpose.
Define the problem, the user and the success criteria before choosing the technology.
Automate what matters.
Remove repetitive friction while keeping the workflow practical, controlled and usable.
Grow with evidence.
Launch, measure, learn and refine so the system compounds instead of becoming shelfware.
BAGAI Growth Assistant
Diagnose the next growth move before you book a call.
Use BAGAI to assess marketing maturity, inspect funnel economics, identify likely tracking or lead-quality gaps, qualify the enquiry, and match the problem to the right service path.
Growth ScoreFunnel calculatorChannel diagnosisService matchingEnquiry handoff
B
BAGAIGrowth Assistant
What are you trying to improve: acquisition, lead quality, SEO, automation, reporting or your website?
Our CPL looks fine, but sales are not improving.
I would inspect the full path from lead → MQL → SQL → sale before changing bids. Cost per SQL, qualification rate and offline conversion feedback are the first checks.
64
Growth ScoreA structured view across acquisition, tracking, lead quality, conversion, reporting and automation.
Ways to work together
From a focused problem to an ongoing digital growth partnership.
Strategy & Audit
For businesses that need clarity before committing to a build or major change.
- Paid media + tracking audit
- SEO / Search Console / crawl audit
- Funnel and lead-quality analysis
- AI opportunity or systems roadmap
Build & Integrate
For projects that need strategy translated directly into a working solution.
- Google Ads / Meta / TikTok setup
- GA4, GTM, Pixel / CAPI and conversion tracking
- Web, ecommerce and landing-page builds
- Custom dashboards and unified reporting
- AI assistants, chatbots, workflows and platform integrations
Growth & Optimisation
For businesses that want continuous improvement rather than a one-off launch.
- Paid media management + creative testing
- SEO, content and technical optimisation
- CRO, funnel and SQL / revenue analysis
- Unified dashboards and decision reporting
- Automation and system refinement
Best fit
Useful when the business has outgrown disconnected digital work.
Small & local businessesLead-generation businessesGrowing service businessesEcommerce brandsTeams with manual workflows
FAQ
Before we start.
A few practical questions that usually come up before a new engagement.
Projects across AI and automation, Google Ads, Meta Ads, TikTok Ads, SEO, websites, ecommerce, analytics, integrations and broader digital growth. I can work on one focused problem or connect acquisition, search, tracking and technology into a more integrated growth system.
Yes. I can work directly with owners and leadership or collaborate with internal marketing, development, sales and operations teams. I can also plug into an existing agency relationship where specialist strategy or implementation is needed.
Absolutely. A rebuild is not always the right answer. I can audit the current platform, identify SEO, speed, UX, conversion and architecture issues, then prioritise improvements based on likely value and effort.
Often, yes. The best starting point is usually a repetitive, document-heavy or decision-support workflow. I look at where AI can reduce manual effort or improve consistency without introducing unnecessary operational risk.
I do not use fixed public pricing because scope varies significantly. After understanding the objective and requirements, I recommend the right engagement structure and provide a clear proposal.
Yes. Engagements can cover strategy, account structure, tracking, creative/testing plans, weekly optimisation and deeper monthly analysis. The exact channel mix depends on audience, economics, sales cycle and whether the business has enough conversion signal to justify automation.
Yes. For lead-generation businesses I can structure reporting around stages such as Lead → MQL → SQL → Sale, then analyse cost per SQL, qualification rate, close rate, CAC and revenue where CRM or offline conversion data is available. That gives a much better view than optimising every form fill as if it had equal value.
It can guide service discovery, calculate funnel economics, run a structured growth assessment and turn the result into a more useful project brief. Assessment answers remain in the browser unless you choose to include them in an enquiry.
Yes. A unified dashboard can combine Google Ads, Meta, TikTok, GA4, Search Console, ecommerce and CRM data, then surface the KPIs each team actually needs. The exact build depends on source access and data quality, but the aim is a single decision view rather than separate platform screenshots.
Insights
Useful thinking for smarter digital decisions.
Practical notes on AI, search, ecommerce and digital systems—focused on decisions that affect real operations and growth.
AI & Operations
Where AI automation creates real business value—and where it does not
Practical guideRead guide →
SEO
Why a new website should be designed around search architecture from day one
SEO strategyRead guide →
Ecommerce
Connecting Shopify, WooCommerce or BigCommerce data to better decisions
Commerce intelligenceRead guide →
Start with BAGAI
Have a project worth solving properly?
Tell me what you are trying to improve, build or automate. The first response will focus on the most useful next step—not a generic sales pitch or unnecessary technology.
AI & automationPaid media & analyticsSEO & growthWeb & ecommerceIntegrations & systemsDashboards & reporting